Car-Sharing Companies to Start Introducing Tesla’s Model S in South Korea


Car-sharing companies are planning to start introducing Tesla’s Model S in South Korea before it is officially released in South Korea.

SoCar recently introduced a teaser image of Model S on Facebook and hinted that it will be introducing Tesla’s Model S as one of its new cars. Although SoCar introduced silhouette of headlamps on Facebook, one can know that these are Tesla’s headlamps just by looking at how they are shaped.


SoCar is planning to introduce Model S during next week. Since Model S is not officially released in South Korea yet, SoCar is going to import it directly from foreign countries. It is going to decide whether or not it will use Model S for its official services after Model S goes through certifications in South Korea. It is expected that Tesla will carry out events such as trial rides before it officially releases its cars in South Korea.

Reason why SoCar is introducing Model S is because it wants to emphasize that car-sharing business is the most suitable service for electric vehicles. Car-sharing service is a service that allows people to rent cars every 10 minutes and is often used when people need cars for short period of time.

Long-distance driving and charging are seen as obstacles in expanding electric vehicle industries. However level of inconvenience for users on car-sharing services is low due to operation of cars that are already prepared and cars that are already fully charged and this is why car-sharing companies are focusing on electric vehicles.

Car-sharing is a marketing opportunity for electric vehicle companies like Tesla. They can expand their bases as people who are aged between 20 and 30 experience electric vehicles. Due to this reason, car-sharing companies want to introduce Model S, which will be Tesla’s first model that will be released in South Korea, as soon as possible.

Capture of SoCar’s Facebook page

Capture of SoCar’s Facebook page

SoCar is currently discussing with Tesla Korea to introduce car-sharing service around the time when Tesla’s vehicles are officially released in South Korea. Other car-sharing company like Lotte Rental announced that Lotte Rental Car and Green Car are all discussing with Tesla Korea to launch their services along with official release of Model S in South Korea.

It is predicted that Model S will be officially released in South Korea during first half of 2017. Although it was supposed to be released by end of this year, schedule has been delayed when Tesla was having trouble in receiving approvals from Ministry of Land, Infrastructure and Transport (MOLIT)and Ministry of Environment (ME). It is heard that Tesla already reapplied to MOLIT for incompletion of documents during a registration process for foreign automotive manufacturers and is going through testing phase for ME’s certification regarding exhaust gas and Ministry of Trade, Industry and Energy’s certification regarding fuel efficiency.

“After releasing Model S and Model X during first half of 2017, then we are going to release Model 3 in South Korea.” said Vice-President Nicolas Villegerof Tesla who is in charge of Tesla in Asia-Pacific regions at a briefing session in South Korea.

“Because most of car-sharing users use cars only for couple hours, burden on mileage is somewhat low.” said a representative for an industry. “Because most of major customers of car-sharing services are younger generation of people, who are interested in electric vehicles and environment, car-sharing business will help in expanding electric vehicle industries.”

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Staff Reporter Mun, Bokyeong | [email protected] & Staff Reporter Ryu, Jongeun | [email protected]

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